LiveLayer

Every event smarterthan the last.

LiveLayer shows where queues cost sales and where capacity stood empty – and gives you a plan in kroner for next time. For festivals, venues and event agencies.

Become a partner See how
+DKK 420,000more on the bottom line next year
11concrete recommendations, each with its value in kroner
30 minis all it takes to get started

Indicative figures

A festival makes its money on a handful of nights. That is where the bars have to fit the crowd.

One chance a year.

1 / 4

That is the problem.

A festival runs for a few days a year. That leaves a few hours to try something new – and a whole year before the answer comes. So most decisions are made on gut feeling.

2 / 4

Relay learns from you, year after year.

Every season becomes part of your festival’s memory: what you tried, what it gave, and what you changed the year after. The lessons build on each other instead of disappearing when the rota is packed away.

3 / 4

And from other festivals – adapted to you.

Every festival is described in the same festival model: bars, zones, programme, crowd and hours. So Relay can model another festival’s lesson into your context – your size, site and programme. Personal data is deleted. The lessons stay.

4 / 4

Into ranges you can act on.

Many factors are in play: ticket sales, programme, weather, site and the other vendors. We give a range based on data – and put your own decision margin on top, say 12.5 %, so the recommendation fits the risk you want to take.

Your festival 2024 2025 2026 Your festival 2027 Other festivals and events Your context JanFebMarAprMayJunJulAugSepOctNovDec Your festival 2024 2025 2026 2027 Other festivals and events Your context JanMarMayJulSepNov
3 daysto learn from each year
9 daysfrom your own last three seasons
+48 daysfrom other festivals and events, modelled to you

Burger stand · Saturday

Estimate from data1,850–2,100
Your decision margin+12.5 %
RecommendationBring about 2,220 portions

Ticket sales · programme · weather · site · the other vendors

Festivals

A few days and big sums. Learn from every hour – and from the other festivals.

Venues

Many nights a year. Every night becomes a test the next one can build on.

Event agencies

Many events and formats. The lessons travel from one to the next.

A layer of numbers over the festival.

We lay your sales on top of the site, hour by hour and bar by bar. So you can see what you only sense today: where people gave up on the queue, and where volunteers stood waiting.

Guests queueing at a food truck
Queue 8 min

Food street · Friday 19:00

≈ DKK 10,000Sales that walked away · about 110 guests gave upQueue in minutes, 17–23
The festival site from the air in the evening
Bar 1Main stage
Bar 2Entrance
Bar 3Stage 2
Bar 4The tent
Bar 5Food street
Bar 6VIP
Bar 7Camping

Friday night, hour by hour.

17:00

The gates open. Four bars are ready – but the guests have not arrived yet.

DKK 0Sales that walked away

0Hours of capacity with no guests

QueueFitsNo guests

Two things in your hands.

LiveLayerInsightPlanVendorsVolunteersSeason 2026
Season 2026Friday–Sunday · 7 bars
Sales that walked awayDKK 298,000
Hours of capacity with no guests75
Biggest queueBar 4Fri and Sat 21–23

Friday · all bars

Bar 4 · the tentQueues Friday and Saturday 21–23DKK 64,000
The VIP barNearly empty on Sunday from 20:007 hours
The burger standPortions driven home on Saturday500
Insight What happened – and what did it cost? Every bar and every hour of your last event: where queues cost sales, and where capacity stood empty. In kroner. See Insight
LiveLayerInsightPlanVendorsVolunteersPlan 2027
Plan 202711 recommendationsMore on the bottom line+DKK 420,000
3 more payment terminals at bar 4+64,000
Pop-up bar by the main stage after 23 on Saturday+66,000
Close the VIP bar at 20 on Sunday and move the volunteers+38,000
Move two volunteers from bar 2 to bar 5, Friday 18–20+41,000
Move the cider stock to bars 1 and 3 before Saturday night+36,000
Draught-only line at bar 3, 22–24+33,000

Burger stand · Saturday

1,850–2,100portions
Sold last Saturday2,100
The pizza truck won’t sell out this year−180
New falafel stand on the food street−50
More tickets for Saturday+105
With your 12.5 % margin: about 2,220
Plan What do we do differently next time? Concrete recommendations on bars, payment terminals, staffing and vendor volumes. Each with its value in kroner. See Plan

Less guessing.

You and your vendors no longer have to guess how much food and drink to bring. Every vendor gets a range for every day – with the reasoning behind it, so everyone can see exactly why we recommend it.

Burger stand · Saturday

1,850–2,100 portions

Uncertainty ±125 – mostly the weather

How we get to the number

Sold last SaturdayBrought 2,600 and drove 500 home.2,100
The pizza truck won’t sell out this year−180

Last year about 180 guests bought a burger because the pizza was gone at 21:00. With two extra ovens that won’t happen again.

Your sales data

New falafel stand on the food street−50

Similar stands at other festivals took 2–3 % of the food sales around them.

Learned from other festivals

More tickets for Saturday+105

Saturday ticket sales are 5 % ahead of the same time last year.

Ticket sales

EstimateBrought last year: 2,6001,850–2,100

The estimates hang together: when the pizza truck gets more ovens, the burger stand sells fewer burgers. So we calculate the whole festival at once – not one vendor at a time.

Volunteers that follow the crowd

More where the queues will be. Fewer where they won’t – with the same number of shifts.

Terminals where they pay

More payment terminals where the queues were. Fewer where capacity stood empty.

A budget built on numbers

Every change has its value in kroner before the budget is set.

Right now we take on 4⁠–⁠5 partners. Free.

Festivals, venues and event agencies. You get Insight and Plan. We get your honest feedback.

Become a partner