Plan.
What you do differently next time. Concrete recommendations – each with a value in kroner, a reason and how confident we are.
Burger stand · Saturday
1,850–2,100portions11 recommendations. DKK 420,000 more on the bottom line.
The plan for 2027. You choose which recommendations to follow – and Relay remembers how they went, for next time.
| Recommendation | Confidence | Value | Value |
|---|---|---|---|
| 3 more payment terminals at bar 4 | High | +64,000 | |
| Close the VIP bar at 20 on Sunday and move the volunteers | Medium | +38,000 | |
| Move two volunteers from bar 2 to bar 5, Friday 18–20 | Medium | +41,000 | |
| Open the camping bar with two terminals until 21 | Medium | +31,000 | |
| Pop-up bar by the main stage after 23 on Saturday | Medium | +66,000 | |
| Move the cider stock to bars 1 and 3 before Saturday night | High | +36,000 | |
| Shorter menu on the food street, faster service | Medium | +32,000 | |
| Draught-only line at bar 3, 22–24 | Medium | +33,000 | |
| Rent four fewer terminals for the entrance bar | High | +24,000 | |
| More cooling in the tent on Saturday | Medium | +29,000 | |
| The camping coffee bar opens at 7 instead of 9 | Medium | +26,000 | |
| Total | +DKK 420,000 | ||
Every recommendation shows its working.
We don’t just repeat last year’s clock times. We find the situations behind the queue – and predict when they will happen again.
- What
- 3 more payment terminals at bar 4 when the situation occurs
- The situation
- A headliner in the tent for a 25–35-year-old crowd with high spending power that mostly buys draught beer and drinks. Demand peaks 30–90 minutes after the concert starts.
- When it happens again
- Two nights in 2027: Friday from 21:00 and Saturday from 22:00 – where the line-up draws the same crowd to the tent.
- Signals
- Line-up and genre · crowd age and spending power · what that crowd buys · ticket sales per day
- Why
- Last year demand was 700 servings an hour in that situation. Capacity was 520.
- Learned from
- The same pattern at two other festivals – adapted to your tent and crowd
- Confidence
- High – the pattern repeated on both nights last year
Vendors get the numbers up front.
A range per vendor and day – with the full reasoning behind it. Choose a vendor and see how we get to the number.
Burger stand · Saturday
1,850–2,100 portions
Uncertainty ±125 – mostly the weather
How we get to the number
The pizza truck won’t sell out this year−180
Last year about 180 guests bought a burger because the pizza was gone at 21:00. With two extra ovens that won’t happen again.
Your sales data
New falafel stand on the food street−50
Similar stands at other festivals took 2–3 % of the food sales around them.
Learned from other festivals
More tickets for Saturday+105
Saturday ticket sales are 5 % ahead of the same time last year.
Ticket sales
Pizza truck · Saturday
1,200–1,400 slices
Uncertainty ±100 – mostly oven capacity
How we get to the number
Demand that went unmet+270
The queue and the turned-away orders from 21:00 to 23:00 add up to about 270 slices.
Your sales data
New falafel stand on the food street−20
Similar stands at other festivals took 2–3 % of the food sales around them.
Learned from other festivals
More tickets for Saturday+50
Saturday ticket sales are 5 % ahead of the same time last year.
Ticket sales
Coffee bar · Saturday
900–1,050 cups
Uncertainty ±75
How we get to the number
More tickets for Saturday+48
Saturday ticket sales are 5 % ahead of the same time last year.
Ticket sales
New coffee cart by the entrance−33
It sits on the guests’ way in and takes part of the morning sales.
Your site plan
Ice cream · Saturday
600–720 scoops
Uncertainty ±60 – mostly the weather
How we get to the number
More tickets for Saturday+35
Saturday ticket sales are 5 % ahead of the same time last year.
Ticket sales
Cooler weather than last year−75
The forecast says 19 degrees against 25 last year. At other festivals ice cream sales drop about 10 % at that difference.
Weather forecast
The estimates hang together: when the pizza truck gets more ovens, the burger stand sells fewer burgers. So we calculate the whole festival at once – not one vendor at a time.
Volunteers where the crowd is.
Bar 4 on Saturday. Staffing follows the situations the crowd creates – predicted from the line-up, the crowd profile and what they buy. Six volunteers when the headliner fills the tent, two when it is quiet. The same number of shifts.
Last yearNext year
Payment terminals where the queues are.
More where the queues were. Fewer where capacity stood empty.
Last yearNext year
